Editorial License

Rob Hammerton, music educator etc.

The Problem With Boycotts

Death seems to come in threes, they say.

I find that so, occasionally, do other things.

In the last couple of weeks, I’ve discovered three opportunities to respond to a current event in the same way – namely, the act of consumer activism named after Irish land agent Captain Charles Boycott.

But in one case, I’m going to find it difficult. But necessary. But difficult.

Event 1: On August 26, Burger King Worldwide merged with the Canadian multinational restaurant chain Tim Hortons to create the world’s third largest fast-food restaurant company. The new company is headquartered in Canada, which means that plans to move its corporate headquarters to Canada. One benefit of this move for Burger King is that the corporate tax rate in Canada is considerably less than that in the US.

Many economic activists immediately called for a boycott of Burger King restaurants. Their point: yet another corporation goes overseas (or in this case, over the border) to avoid paying American taxes, while still enjoying all the benefits of doing business in a nation that seems unable to uncouple itself from fast-food consumption.

All right, I said, I agree with ya. Corporate greed, and all that. Boycott BK! Do it now!

Problem: my own personal Burger King consumption totals about six onion rings a year. So, not much economic impact results from me walking away. Nonetheless, power to the people, and all that.

Event 2: On September 8, during a segment of the Fox News Channel’s morning news talk show, “Fox & Friends”, the producers ran the TMZ-released video of former Baltimore Ravens running back Ray Rice punching his wife Jamay in an elevator (a blow which left her unconscious). The release of this video had led to Rice’s being cut from the Ravens, and suspended indefinitely by the National Football League.

Friends” co-host Brian Kilmeade joked … which was the first big problem, but I shall continue … Brian Kilmeade joked, “I think the message is, take the stairs.” He was suggesting that Rice’s wife would have been wiser to be in a place where her husband could not punch her. Or something like that, I presume. Co-host Steve Doocy followed up with his own punchline, so to speak: “The message is, when you’re in an elevator, there’s a camera.” As in, if you’re going to beat your wife, do it somewhere where there isn’t a camera to record your actions and get you in trouble. Be smart about it, man.

So, the stairs might turn out to be an option, right, Steve?

Just prior to those remarks, the two television personalities had compared the incident to other instances of domestic violence among famous persons, but really seemed intent on assigning blame to the abused, at least as much as to the abuser. Rice’s wife “still married him” after the incident that had been caught on the surveillance recording, Doocy noted, when the couple was merely engaged. “Rihanna went back to Chris Brown right after [he assaulted her]; a lot of people thought that was a terrible message,” Kilmeade pointed out.

Let’s set aside momentarily the fact that Fox News Channel does a poor job of separating its news-coverage content from its opinion and commentary function. (Bill O’Reilly and Sean Hannity clearly each do an hour of commentary every weeknight. Over on MSNBC, when Keith Olbermann ran his nightly “Countdown”, often he he called it a “news hour” and I would cringe just a little, since although he did name one of his segments “Special Comment”, being who he was, he often also tinted his news coverage with plenty of his own raised eyebrows, skeptical tones of voice, or outright opinions. I cut him a little slack since [1] I have always enjoyed his work, [2] he was a career journalist to begin with, and [3] yeah, I admit my politics and his lined up more often than they didn’t. But he wasn’t reading straight news right off the Associated Press wire, either.)

Let’s also set aside momentarily the fact that when I see and hear either of these two television talking heads working on Fox News Channel, I am reminded less of journalists and more of bags of hammers and boxes of rocks.

But the Fox News Channel let these guys say things like this, and then responded to the relative firestorm of criticism that erupted within hours of that “Fox & Friends” segment with this statement from Brian Kilmeade (which took inside of fifteen seconds to accomplish): “Comments we made during this story yesterday made some feel like we were taking the situation too lightly. We are not. We were not. Domestic abuse is a very serious issue to us, I can assure you.” (One online commenter suggested that to prove that FNC felt that intimate partner abuse is a serious issue to them, they might have pitched this morning’s previously planned rundown for this morning and spent the entire three-hour show addressing it.)

For those two moments by themselves, I feel it’s appropriate to boycott Fox News.

Problem: I don’t watch them anyway. I have a hard time watching them for more than about 30 seconds before feeling like I need to change the channel in order to feel clean again. Either that or it’s amateur hour over there, and our local cable-access channel folks have their acts somewhat together by comparison. Losing my single-person viewership isn’t going to change Fox News’ lives; and not watching them isn’t going to change mine.

Event 3: … is Event 2 again.

TMZ released video that showed Ray Rice knocking his wife out during an argument that occurred some time ago.

Shortly after the video went public, the Baltimore Ravens terminated Rice’s contract and the National Football League suspended him indefinitely.

Speaking of Keith Olbermann! … here are excerpts of his commentary about the NFL’s response to reports of that incident, and suspicions that the NFL had previously seen evidence of Rice’s behavior and responded, shall we say, tepidly and ineffectually – and with an eye more toward their sport’s brand than toward actual justice:

We begin tonight with the unavoidable and simple truth that, intentionally or by neglect, the Atlantic County district attorney’s office, the Baltimore Ravens, the National Football League and Roger Goodell conducted a cover-up of Ray Rice’s brutal assault on his then fiancee on February 15. There is no other conclusion possible.

Each body, each leading individual involved, came to a judicial conclusion about what had happened to Janay Palmer and what should happen to Ray Rice. And each, through deception or incompetence, misled the public, damaged the efforts of every man and every woman seeking to merely slow down the murderous epidemic of domestic violence, and made a mockery of the process by which those who batter those who they claim to love, are be brought to justice. …

And despite the obsession of the moment, it does not truly matter whether they had seen this video before today. The league, the team, the prosecutors, either whitewashed Ray Rice’s brutal assault without having seen this video, or they saw the video and whitewashed Rice’s brutal assault anyway. …

Mr. Casse and Mr. Newsome [Ravens management] put the meaninglessness of their own team’s financial and on-field success ahead of the safety and well-being not only of Janay Palmer, but of every woman in the country now threatened by a man who, because of how they covered for Ray Rice, is a little more more confident of he can get away with it. …

Commissioner Goodell, as I first said on this program on Aug. 1, must resign. If he will not do so, NFL owners must fire him. Mr. Goodell’s ineptitude has not merely rendered this football season meaningless and irrelevant by contrast, it has not only reduced supporting or watching football to a distasteful, even a disrespectful act, but most importantly it has comforted the violent and afflicted the victim. …

And lastly, I accuse us, all of us, executives, players, fans, reporters, of failing to draw a line in the sand when one was needed most. Any games played by Baltimore without its executives and the Commissioner having been dismissed, and without Ray Rice being permanently banned by the National football League, must be fully boycotted by all of us. If not, we become accessories after the fact.”

I am in complete agreement. A number of people have written online about boycotting the whole enterprise.

Problem: actually there really isn’t a problem. For many people in this country, myself included, watching pro football is a regular part of autumn and winter life. Very often, Sunday afternoon activity is scheduled around “when’s the game on?”

I love watching those New England Patriots, especially since the team acquired management that knew how to assemble and coach a professional athletic team in ways that make it something other than a laughingstock. Maybe their ownership and management will make a statement distancing themselves from their league officials, criticizing their priorities, repudiating their tepid response to this important issue. Maybe. I’m not holding my breath.

Admittedly, in this space, I did chronicle a great deal of my worry about the long-term and permanent effects of head injuries on the participants in this fast and brutal sport. And yet, this past weekend, I took a look at parts of at least three week-one NFL games on network TV and, I am embarrassed to report, did not once even think the phrase “oh, head injuries, ow ow owww”, let alone speak it aloud.

But this, I think, is different.

In both these cases – the concussion issue, and the domestic-abuse issue – the NFL has been shown to have acted in the interest of the maintenance of its own brand and with the awareness of its own financial status, and not in the interest of human decency and social justice.

I thought perhaps the head-injury kerfuffle at the end of last season might be the thing that eventually brings this league down. I think I’m probably wrong.

I’m thinking perhaps this Ray Rice thing should be the thing that at least brings down this league’s current leadership. I hope I’m right, but I think I’m going to be wrong. The NFL is too big a financial juggernaut – and too big a cultural one, as well. It will survive because too much money is at stake for too many stakeholders for it to not continue. (When a league proposes a policy wherein entertainment acts pay for the privilege of performing at the Super Bowl halftime, and next to nobody blinks … that’s proof, I think.)

I hope someday I turn out to be wrong about that.

When I started writing this, I thought the punchline (darn it! Try again) I thought the line at the end would be something like, “It’s going to take work to kick this pro football habit, but as the great Frank Sinatra once sang, ‘I’ll try, by God, I’ll try.’”

Turns out I was wrong about one part of that.

At least in my case, I don’t think it’ll take work.


September 9, 2014 - Posted by | celebrity, civil rights, current events, Famous Persons, football, journalism, media, news, sports | , , , , , , , , , , , , ,

1 Comment »

  1. Got an idea: let’s replace the football administration with MARCHING BAND administration!  Wouldn’t that be hilarious?!  I bet Heidi could get in there, eh?!

    Comment by Kristin Murphy | September 9, 2014 | Reply

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