Editorial License

Rob Hammerton, music educator etc.

The 31-Day Blog Challenge, Day 3: What’s In a Name? -or- The Best-Laid Plans…

31 DAY BLOG CHALLENGE QUESTION, DAY THREE: “Meaning of Your Business Name”

Well, to the extent that it’s a business … in the formal sense … in the sense that it might cross over the line into being something with “Inc.” on the end of it … in the sense that, in a previous decade, one might advertise by actually finding a physical shingle and hanging it out somewhere …

It’s a little tiny thing. Hardly worth considerin’.

HammertonMusic.

You’d think there wouldn’t be much to tell. Last name … activity … voila.

 

Last fall, I suddenly got all amped up about buildin’ me a website, so as to more properly (and slightly more loudly) give people the idea that I like to write musical arrangements for bands and choirs, etc., etc., and here’s how to get in touch with me if you’d like to chat about that subject.

The process of building that website, with the able assistance of an outfit called Weebly, caused me to consider a few topics a lot more comprehensively … on the logic that whatever website I put together would suddenly become not just a contact point, but something of a position paper. “Here’s where I stand on a few subjects,” and all that. Don’t know me? After perusing the website, to some professional degree you will.

I learned about landing pages. They’re the webpages whose design needs to cause people to wonder what else is on the website, since this page is so attractive and informative. I learned (somewhat) about the concept of brevity – not my strong suit – since who wants to land on the landing page and be hip-deep in thirteen paragraphs?

No self-aggrandizing website worth its salt lacks webpages with names like “Biography” and “About Me” and “But Enough About Me, Let’s Talk About You, What Do YOU Think Of Me?” So, yes, I’ve got one of those, and a page full of “News” – where am I next plying my musical trade? Y’know, just in case anyone anywhere is breathlessly wondering; the likelihood of which is debatable … but fortune favors the prepared, dahling.

And, so as to convince people that this website all about me is in fact not all about me … a page full of links to websites of other musical people and organizations and companies that I admire, do business with, or want to help promote.

What musical services does my website detail? Musical arrangements, which I’ve been doing for approximately -ever. Musical composition, which I’ve only just started to dabble in (and the difference between composition and assembly of sounds is a topic for another post). Musical transcription score preparation – what? – well, I’ve got this trusty piece of music notation software that can make music actually look attractive; perhaps that can help somebody somewhere.

The Weebly people offered me the opportunity to include a blog section on my website, and so of course I took them up on it. –Wait. Don’t I already have a blog that I have seemed to ignore quite a lot in this past half a year? Y’know … this one? Well, yes; but the HammertonMusic blog would be strictly about musical arranging and composition and my musical projects and strictly musical topics.

Well, it seemed like a good idea at the time.

 

Finally … partly out of self-protection, but partly because it’s important … a page went up regarding intellectual property issues – copyright clearances and permissions and all those legal issues that can send your burgeoning musical-arranging career spiraling down into the canyon if you’re not careful.

And in putting that page together, I started to do lots more research even than I had done previously. Which was at least some … although not as much as you’d think would be necessary. Fortunately for me, most of the people who historically have hired me to write field shows for their bands have taken care of acquiring the proper legal okay to have this or that tune arranged for their ensembles. Thus I have not had to delve into the nasty but necessary world of (as I titled that legal-issues webpage) “How Not To Be Sued.”

At that point, I discovered that the website wasn’t just to advertise, to hawk my wares, to hang out my shingle. A lot of it became the online representation of things that I actually believed about musical expression, and creativity, and other issues that were not at the forefront of my mind when I’d started the project.

 

As it has turned out, since the early fall, when the website went live, life has careened on. A couple of new projects have arisen … and I do not in any way downplay the importance of those projects … but they have caused me to focus in other directions than the “edit your website” button on Weebly.com.

So the website has gotten only sporadic updates. This, in a world where constant updates are highly recommended (so that returning visitors feel like the site is worth returning to).

Well, to paraphrase the founder of the particular denomination wherein I do my church-giggin’ … the website is continually “moving on toward perfection”.

But I was struck by how much the process of building the site made me reconsider a few musical things … come at them from slightly different approach vectors … and probably forced me to get better at a few of those musical things. We’ll see. But for now … I have to get back to work on that really cool marching show concept for the fall.

More on that here, in a bit.

Or more properly, more on that over at HammertonMusic.com, in the upcoming weeks and months.

(Focus, Rob. Focus.)

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May 3, 2016 - Posted by | arranging, blogging, HammertonMusic.com, Internet, music, technology | , , , , , , , , ,

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